— AGENCY

(add)ventures

— CLIENT

CVS

— ROLE

Content strategy

Copywriting

— DATE

2023

As part of an initiative to demonstrate their commitment to supporting women’s health, CVS gave away free heart health screenings at MinuteClinic for American Heart Month. They needed a social media campaign to help spread the word and get women screened.

We came up with some ideas for posts that would feel approachable, proactive, and native to social media. We created content for Facebook, Instagram, and Pinterest ranging from simple image carousels to videos.

The work contributed to a social media campaign that helped drive over 18,000 free heart health screenings.

Post copy ❤️ Save this post and discuss your numbers with a MinuteClinic provider. Link in bio to schedule a heart health screening at MinuteClinic at CVS. #HereforHer #HealthierHappensTogether

Post copy Getting a heart health screening is a breeze at MinuteClinic at CVS. A board-certified provider will measure your height, weight, blood pressure and collect a quick finger-stick blood sample. Then just a short wait to talk about your results and you’re ready to go. Here, your heart’s in the right place. ♥️ #HereforHer #HealthierHappensTogether

Post copy 💗 The perfect Galentine’s Day gift? Showing friends you care. Share this trail mix and encourage them to get a heart health screening at MinuteClinic this February. #HereForHer #HealthierHappensTogether