— STAKEHOLDERS
Email, Social, Display, Media, Editorial
— ROLE
Copywriting
Concepting
— DATE
2019 – 2020
Working hand-in-hand with our graphic design team, we were always looking for new ways to drive traffic and promote product. We updated old templates, experimented with new assets, and established a brand voice that was relatable, reliable, and fun.
Displayed on Yahoo, Google, and through email, the following examples use motion graphics, seasonal inspiration, bold designs, and catchy copy to capture clicks.
email takeover
An example of a full email takeover. For a project like this, our email marketing team would bring us a category or product, we’d pitch them a concept or agree on a previous template, then we’d have two rounds of feedback before delivering the final product.
display ads
These ads would have been placed in the wilds of the internet through Yahoo and Google. For this project, I worked in partnership with a member of our design team on the concept and copy, then we handed it off to motion for the animation.
email assets
Our Email Marketing Team frequently asked us to experiment with different templates to market product.
branded media
These branded ads would have been displayed on the main page or in targeted emails. These required input and approval from exterior stakeholders from the brands advertising with us.
