Ross J Colgan

CVS Store Brands


We turned a request for an informational training video into an Emmy award-winning story that explained, entertained, and elevated the CVS Store Brands portfolio.

Client

CVS Store Brands


My Contribution

Concept development, scriptwriting, interview development, on-camera interviewing, creative collaboration on set and through post-production


Collaborators

Director, producers, designers, video team, client stakeholders


Deliverables

Hero film, cutdowns, supporting campaign assets


Recognition

🏆 2026 Boston/New England Emmy Award Winner

The challenge


CVS wanted to educate store colleagues about its growing portfolio of private brands and encourage them to confidently recommend those products to customers. The challenge wasn’t simply delivering information—it was creating something employees would actually want to watch.

The big idea


Rather than produce a traditional corporate training video, we framed the piece as an investigative news segment. A youtube-style reporter set out to uncover if CVS Store Brands could really be deliver quality and value — and stack up to the national brands.

Bringing it to life

Outcomes


- 🏆 2026 Boston/New England Emmy Award Winner

- Adapted into multiple cutdowns supporting additional training initiatives.

- Helped elevate mandatory training into a memorable branded storytelling experience.

- Became a flagship creative piece for the CVS Store Brands organization.