— STAKEHOLDER
Wayfair Registry
— ROLE
Copywriting
Concepting
— DATE
2019 – 2020
In collaboration with our design partners, we steered the Registry team from a scattershot approach toward more evergreen assets. We utilized semi-weekly newsletters, interactive quizzes, and explainers for new features that we could schedule out after a couple has singed up for a registry account.
I helped to establish a consistent voice that exudes warmth, excitement, and confidence — like a trusted friend.
newsletters
Sending two newsletters a month, we often took the opportunity to experiment with one of them. One of the following examples showcases a quiz-style format, while the other was designed to promote an unconventional registry category.
registry features explainer
When several new, incredibly useful, but technically arcane features were added to our registry system, I was called in to help explain them to our registry users.
kitchen quiz
A designer and I pitched this quiz for new registry users. We created a mockup and sent it to Illustration to bring it to life.
