Ross J Colgan

CVS automated retail


Demystifying the CVS vending machine.

— AGENCY

(add)ventures


— CLIENT

CVS


— ROLE

Content strategy

Copywriting

Concepting


— DATE

2023

CVS partnered with the leading manufacturer of vending machine kiosks to offer travelers wellness-focused, on-the-go needs.


We were brought in to create a one-sheet for the sales team to use in their pitches to airports, train stations and hotels.


I was the copywriter on this project working with a team of designers. Our stakeholders included the CVS store brands team and the CVS Automated Retail sales team.

one-sheet

The one-sheet was designed to help the sales team easily answer three questions: What’s so special about the kiosk? What does the partnership offer? How do I sign up?

landing page

The landing page gave us the space to expand upon the information in the one-sheet, giving prospective buyers all the information they need to make a decision.

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