I conducted pre-interviews with each Veteran to uncover their stories, memories, and perspectives on caring for Veterans through Aetna. I used those conversations to write the film’s anthemic script, weaving their shared experiences into one collective statement. Our production team then sourced photographs from their time in the service and used them to build immersive virtual environments for the shoot. Each Veteran delivered the script line by line, surrounded by their own history on the virtual production wall. We also captured longer-form interviews with each participant, creating a library of authentic footage for additional content and future storytelling.
The finished film captured genuine reactions as the Veterans stepped onto set and found themselves surrounded by their past. That emotional experience put each participant in the right headspace to deliver the script with the authenticity and conviction the story demanded.